WORK THAT LASTS

There are many ways to develop a creative work from its inspiration to completion. We could construct a spectrum, in fact. On one end would be Shoshona Bean, a singer/composer who works from within, incorporating all she feels and knows into her music. At the other end would be the people at Netflix who work from without, basing creative decisions about content and casting as well as delivery on their viewers’ preferences.

OFARRELL

Shoshona Bean’s new album, O’Farrell Street, is old-school soul. It has a grittiness and authenticity that can’t be faked. You can hear some of the tunes and watch the making of it at this YouTube site: http://www.youtube.com/watch?feature=player_embedded&v=zrAc4ecUevA

On the other hand, the writers of Netflix’s House of Cards, like the politician in its leading role, tend toward manipulation. They give viewers exactly what the viewers’ past 15 years of viewing choices suggest they want, even to the casting of Kevin Spacey in the lead. Author Gina Keating, Netflixed: The Epic Battle for America’s Eyeballs, explained this in an NPR interview: “A very powerful matching algorithm underpins the way that your Netflix page works,” she said. “Everybody’s Netflix page looks different based on what they’ve viewed in the past and liked. [Netflix] can aggregate those communities to create audiences for content.”

Shoshona Bean raised $28,000 on Kickstarter, to make her O’Farrell Street album, finding grassroots support of her vision. She gathered a team – instrumentalist, singers, production people — who aligned with her goal. I am proud to say our son Tim wrote the instrumental arrangements and produced it.

Netflix released their 13-hour House of Cards series at one time, catering to binge viewers who gobble the whole thing in a day or two. Immediate gratification. Total submersion. I wonder if any of those viewers go back for a second runthrough?

Shoshana Bean’s new album begs to be listened to again and again. That’s how it is with things made from the heart. As one reviewer wrote: “Bean spent years blowing audiences away with her voice on Broadway (she starred in Wicked), but this album finds her at home in her element, singing songs about love and heartbreak… at once throwback and undeniably current.” I can’t wait to listen again. It’s a lasting thing of beauty.

5 responses to “WORK THAT LASTS

  1. Katherine McWilliams

    Thanks for this, Laura! We bought the album on ITunes and are enjoying it with our Friday evening dinner. I haven’t met Tim, but it’s nice to contemplate the behind-the-scenes stuff going on.

  2. laurakvasnosky

    Wonderful, Katherine. Rock out!

  3. My library system doesn’t have it so I emailed the music librarian who buys our CDs to consider for purchase!

  4. I loved this perspective on producing “art” and was inspired when I listened to the video interview with Shoshonna. I admire her for honoring her roots but also for finding a way to say what she wants in her own unique way. Perfect timing for me as I struggle with a WIP. And, of course, like anyone else who reads this post, I listened to some of O’Farrell street and plan to purchase it. Yay, Tim!

  5. We too have the cd but have yet to listen to it full volume, but now that the cat is away we are ready to ROCK! Appreciated your consideration of what is from the heart and what is quantitative–can they both be creative. I think Jobs was right–we don’t know what we want until we have it, we can’t imagine it.

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